So.Gay, the leading LGBTQ+ media company for Gen Z and Millennials, celebrates Q1 2026 growth with highlights including record revenue growth, premium content with the world’s top influencers, skyrocketing engagement, new advertiser launches across categories, and an innovative commerce collaboration
Today, So.Gay announces our Q1 2026 results that show off incredible results across all lines of our innovative business that provides a revolutionary new platform for the 18 – 34 year old queer community. In our 8th quarter of business, we’re showing results that exemplify a business that is solidified in the market and one with significant runway for growth in the years ahead.
Everything the So.Gay team does is focused on building the #1 gay media company in the world — and through premium content, can’t-miss events, innovative partnerships, and seamless commerce — we are delivering on that promise day in and day out.
SO.GAY Q1 2026 RESULTS:
+200% Revenue Growth YoY as So.Gay signed new advertisers across categories including Entertainment, Streaming, Book Publishing, and Telehealth, further extended longterm campaigns with returning advertisers, and signed long-term category exclusivity deals.
+70% Direct Advertiser Renewal Rate proves that our influential audience serves our advertisers at every part of the funnel – from brand awareness to conversion.
Produced Premium Original Content With Top Trending Talent Including:
- Bravo TV Southern Charm star Rodrigo Reyes
- Rapper bbno$ (26M followers across platforms)
- Paralympian Michael O’Hearn
- Influencer Isaac Tortella (250K followers across platforms)
- Popstar Valencia Grace (3M+ followers across platforms)
- Podcaster Ryan Lu (1.5M+ followers across platforms)
- Houston Ballet Principal Dancer Harper Watters (250K+ followers across platforms)
- Influencer Hash (450K+ followers across platforms)
- Pop Star Grant Knoche (1.5M+ followers across platforms)
- Author Spencer Thomas (250K+ followers across platforms)
- Comedian Jay Jurden (390K+ followers across platforms)
- Activist Ashley Ryan and her event The Doll Walk
- Models Finny Tapp, Kelvin Sierra, and Dominic Juliano
+400% Growth In Engagement Per Session On-Site as we produced captivating new premium content, launched new features that drove stickiness, drove acquisition from new channels including Organic Social and our Community Ambassador program.
+400 Tickets Sold For 2nd Birthday Party community event in April – our annual celebratory event that brings together our community. This year, the celebration is held at the upscale Jolene Sound Room at The Moxy Hotel Williamsburg, and sponsored by Q Care Plus.
Launched ‘Get PrEP Online‘ On-Site Feature In Partnership With Q Care Plus, bringing a new utility to our audience to live healthier lives, and driving in uptick in prescription awareness and conversions.
Launched Limited-Edition Sunglasses Collab With Designer Lucas Stowe to provide our community with a new tangible, high-quality, and affordable products.
Recognized By Bravo TV’s Southern Hospitality As A Top LGBTQ+ Publication, featured as a part of the 2026 season of the hit show — teased in the trailer that dropped this quarter.
Business Contact: Alex Hughes, Founder and CEO: alex@hughesbrandgroup.com
Revenue Sources: Google Ad Manager
Traffic Analytic Sources: Google Analytics
