So.Gay is proud to announce the launch of its first-ever sunglasses collaboration with queer designer Lucas Stowe—a limited edition release that captures the bold, confident energy of “The So.Gay Boy.”
The collaboration introduces a sleek, universally flattering silhouette with So.Gay Pink Sunglasses designed for those who don’t just enter a room—they own it. Perfect for a night out, Pride, music festivals, laying by the pool, and more — the sunglasses are the ultimate purchase.
And, at only $74, they’re affordably priced so that you can have the best summer ever.
Designer Lucas Stowe shares: “I love collaborating with people who share the same vision and values—there’s something powerful about creative alignment and working with an all-queer team that just brings the best energy. This project flowed effortlessly; designing these glasses felt intuitive, organic, and honestly c*nty.
The original silver colorway (available on my website) is my everyday essential—I wear them constantly. They’re sleek, versatile, and low key iconic. The pink So.Gay version, though? That’s for the divas. A little extra glam, a little extra attention—in the best way.
The silhouette is universally flattering and easy to style with anything from a laid-back daytime look on the beach to a full night-out moment. Personally, I love wearing them after dark—they just hit different under city lights.”
The partnership marks a full-circle moment for So.Gay. CEO Alex Hughes adds, “Lucas Stowe was So.Gay’s first cover star in April 2024 for a reason – he’s a venerated gay designer that creates exciting products at accessible prices. Every time I go out, I see a Lucas Stowe design and it’s because he truly understands our customer: the 18–34 year-old gay man. We’ve been working together over the last year and a half testing and designing products for ‘The So.Gay Boy,’ and I am so pleased to release our first creation out into the world. This sunglasses collaboration is the perfect product for a summer music festival, the beach, pool, or a night out. We can’t wait to see you wearing the sunglasses!”
Designed with versatility and impact in mind, the So.Gay Pink Sunglasses are equal parts playful and powerful—made for Pride season, festival fields, rooftop parties, and everywhere in between. Whether styled with swimwear by the pool or paired with a late-night look under neon lights, this drop is about visibility, confidence, and celebrating queer creativity.
