So.Gay, the leading LGBTQ+ media company for Gen Z and Millennials, celebrates an exhilarating Q3 2026 that saw new website features, new premium content, and deeper user engagement. This performance comes off of a successful Q2 2026, proving that gay media is not limited to pride season, but is a year-around must-buy platform.
Top So.Gay highlights from the July – September 2026 time period include:
Site Redesign Increases Average Time Spent By +33% Year Over Year: So.Gay implemented its first on-site redesign since launch, increasing discovery of our premium content and introducing a new bottom navigation to drive deeper exploration for every mobile user. This redesign will be enhanced in Q4 with upcoming new product launches that are currently in testing phase.
Q Care Plus Renews Exclusive Telehealth PrEP Partnership: In a brand new, expanded partnership, So.Gay has renewed our exclusive Telehealth PrEP partnership with Q Care Plus. Through rich media, original content, digital advertising, and native integrations across So.Gay’s ecosystem, the two brands are bringing fast, free, and easy healthcare access to our millions of community members.
New Content Creator Video Series Launch Produces Record Viewership: So.Gay launched a new video series “So.Gay On The Street,” in which Real Gay People Share Their Real Opinions. The Pilot episode and its clips drove 800,000 video views (and counting) across platforms breaking brand viewership records as we gave Gen Z and Millennials a platform to share their opinion on life, love, and culture. Notable guests in the pilot episode include Billy Duke (133K followers), Steven Morea (622K+ followers), Tyler Varvel (140K+ followers), Steven Peters (85K+ followers), and more.
Produced Premium Original Content With Top LGBTQ+ and Ally Talent Including:
- So.Gay Cover Stars ‘A Twink And A Redhead‘ in an exclusive photoshoot, interview, and feature
- Bravo’s ‘The Valley’ star Jasmine Goode in an exclusive photoshoot and interview
- Broadway star Aydin Eyikan in an exclusive photoshoot and interview
- Netflix ‘Roommates’ star Aidan Rhys Langford in an exclusive photoshoot
- ‘The Golden Life’ stars Countess LuAnn de Lesseps and Dorinda Medley in an exclusive behind-the-scenes photoshoot at their Hudson River Boat Party
- Influencer Asante Madrigal in an exclusive behind-the-scenes look at the VMAs, featuring Slayyyter and Olandria
- Artist Lucas Oakley in an exclusive photoshoot and tour of his studio
- Content Creators Ford Sanders, Ciara Strickland, Steven Morea, ‘Plant Kween’ Christopher Griffin, and Olive Ugly.
- Drag artists Lydia B Kollins, Suzie Toot, Kori King, Creatine Price, Marti Gould Cummings
- Singer Greyson Chance
- Author Roxane Gay
- Musical artists Kim Petras, CupcakKe, Romy, & more captured by Leyda Luz exclusively for So.Gay at LadyLand Festival
