So.Gay, the leading LGBTQ+ media company for Gen Z and Millennials, celebrates Q2 2026 growth with record-breaking revenue growth, the most influential pride party in the world, industry accolades, and more.
Through premium content, innovative events and experiences, and authentic brand partnerships, So.Gay is serving the LGBTQ+ community in brand new ways daily.
So.Gay’s Q2 2026 results show continued growth and dominance across all lines of our innovative business that puts our brand at the center of gay culture.
So.Gay Q2 2026 Results
So.Gay Ranked As The Most Influential LGBTQ+ Media Brand During Pride 2026: So.Gay outperformed all top LGBTQ+ media competitors in Performance Driven By Influencers – including Content Views Driven by Influencers, Earned Media Value by Creators, Engagement in Influencer Posts, & Content Volume, as measured by Archive, the #1 AI creator marketing platform.
This top ranking is thanks to So.Gay’s creator-first strategy, best-in-class premium content production and distribution, and influencer-focused events that create the most influential LGBTQ+ media platform for So.Gay and our talent and brand partners.
The Launch Of So.Gay Pride House, The Most Influential Pride Party In The World: So.Gay premiered a new format for our annual NYC Pride Party with So.Gay Pride House, becoming the only Pride Party by an LGBTQ+ Media company, but also The Most Influential Pride Party In The World. So.Gay Pride House drove incredible results that brought together creators, community, and content including:
- 600+ Influencer, Celebrity, Artist, and VIP Attendees
- 126 Million+ Followers Across Attendees
- 4.2 Million+ Content Views (and counting!)
- 3,600+ Photos Captured by 6 Photographers, including Getty Images that distributed their photos on their wire service
- 640+ Tagged Social posts by Creators
- $533K+ in Earned Media Value by Creators’ Tagged Social Posts
- 9 Press Pickups from top outlets including E News, OK! Magazine, & Galore to reach an additional Readership of 86 Million
- 10 Sponsorships across categories
- Exclusive Nonprofit Partnership with NYC Pride
Hitting National Television Airwaves: So.Gay completed a 4-episode arc on Bravo TV’s Southern Hospitality that followed our Digital Cover feature on star Michols Pena. Viewers got a behind-the-scenes look at So.Gay’s award-winning production in action. The feature arc concluded with a cover reveal party featuring Bravo stars including Real Housewives of Salt Lake City’s Meredith Marks, Southern Charm’s Rodrigo Reyes, and the full cast of Southern Hospitality.
First Broadcast Commercial Airing: As part of our multi-channel partnership with nonprofit NYC Pride, our first ever broadcast commercial aired during ABC7NY’s live broadcast of the NYC Pride Parade — 1 Million+ viewers watched the parade and our commercial. The partnership marks our 3rd year in a row supporting NYC Pride as an Official Media Partner.
+89% YoY Growth In Event Revenue: So.Gay increased our focus on creating bigger, more impactful events through So.Gay Pride House and the annual So.Gay Birthday Party and drove significant revenue growth while driving higher results for our partners. Our events infused increasingly diverse sponsors across categories including Vodka, Tequila, Telehealth, Wellness, Food, and Snacks.
Creation Of Premium Original Content With Top Global Queer & Allied Talent Including:
- Singer-songwriter La Cruz
- Southern Hospitality star Michols Pena
- Real Housewives of Salt Lake City star Meredith Marks, in So.Gay’s first-ever Ally cover
- Declan Clifford and Sky Kawai in partnership with ReelShort vertical video app (total followers including reelshort accounts)
- TikTok star Dylan Scott Kevitch (back for a round 2!)
- Creator Couple Griffin & Spencer
- Creator and Dermatologist DermAngelo
- Creatine Price, the first-ever US Drag Queen competing in Drag Race France
- Creator Tommy Bracco
- Suzie Toot, RuPaul’s Drag Race star
- Sasha Allen, Ariana Grande’s protege and star of The Voice
- NYC nightlife royalty LadyFag
- DJ Joey With The Mustache
- Stop! That! Train! stars Brooke Lynn Hytes, Symone, and Marcia, Marcia, Marcia
- Scary Movie star Benny Zielkie, the first trans actor in the historic franchise
New Brand Partnerships In Diverse Categories: So.Gay continued to bring new brand partners into our ecosystem — some of these new Q2 partners include: delivery platform Shipt, new dating app Gaydar, Khloe Kardashian’s protein snacks like Khloud, hospitality company Alidoro, spicy tequila brand Ghost Tequila, and leading vodka brand SKYY Vodka.
Sold-Out 2nd Birthday Event Celebration: So.Gay celebrated our 2nd birthday party with our annual event in partnership with Q Care Plus and Moxy Hotels. The event sold-out and was attended by hundreds including top influencers.
Continuation Of Exclusive Telehealth PrEP Partnership With Q Care Plus: So.Gay continued our exclusive cross-platform Telehealth PrEP partnership with Q Care Plus with a native ‘Get PrEP Online’ native button integration across all pages of So.Gay, flagship sponsorship of So.Gay Pride House and the So.Gay 2nd Birthday Party, digital advertising, and more. Together, Q Care Plus and So.Gay are committed to improving the health of our community every day.
