The newest LGBTQ publication, So.Gay, officially launched this weekend at Bar Cima in New York City
On Sunday, June 16th, Alex Hughes, CEO and Editor-in-Chief of Hughes Brand Group, officially launched the publishing house’s new magazine, So.Gay. The event took place at the rooftop of the Grayson Hotel, where partygoers gathered at the newly opened Bar Cima, enjoying stunning views of NYC.
The evening attracted some of the queer community’s top models, stylists, actors, singers, editors, social media creators, designers, publicists, and photographers. Guests savored expertly crafted cocktails and wine prepared by Bar Cima’s mixologists, with beverages provided by sponsors SVEDKA, Mi Campo Tequila, and La Crema Wine.
A few of the attendees were Pose Actor Ryan Jamaal Swain, social media creators Chris Stanley, Jae Gurley, Art Bezrukavenko, John Dombrowski, Ian Crumm, Serena Shahidi, and Nasim Lahbichi, designers Jesus Gutierrez and Sergio Aragon of Gay Pride Apparel, photographers Devin Kasparian and Sam Kang, nightlight icon Evan Kline, Instagram executive CJ Hernandez, and editors Sam Olson of Cosmo, Chris Bull of Queerty and Aaron Royce of The Daily Front Row.
The evening also included a handful of So.Gay campaign and editorial faces such as Designer Lucas Stowe, Influencer Max Rutcofsky, Creative Director, Photographer and Stylist Airik Prince, Publicist and Creative Matthew Cancel, Writers Gibson Johns and Jamie Valentino, Models Anthony Eugene and David Alcocer, Stylist Dylan Wayne, and Social Media Creator Jean Paul Miliano.
Guests were treated to a beautiful photo studio by Troy Hallahan (link here), house photography by Alizayuh (link here), and incredible DJ set by P_A_T.
“I’m so thrilled to celebrate So.Gay’s launch party with our first in-person event in partnership with Bar Cima, Svedka, Mi Campo, and La Crema. This weekend’s event brought So.Gay’s mission to life by bringing together tastemakers, creators, influencers, talent, and community members to celebrate LGBTQ+ culture – with the best venue, music, drinks, and crowd imaginable. So.Gay has had significant audience growth and cultural buzz since launch, and this is just the beginning.” – Alex Hughes, CEO and Editor-in-Chief of So.Gay
Check out some of our favorite photos from So.Gay’s launch party below!



























