Meet So.Gay, the new destination created by gays, for gays 🏳️‍🌈 So.Gay is bringing gay culture to life 🏳️‍🌈 Meet So.Gay, the new destination created by gays, for gays 🏳️‍🌈 So.Gay is bringing gay culture to life 🏳️‍🌈 Meet So.Gay, the new destination created by gays, for gays 🏳️‍🌈 So.Gay is bringing gay culture to life 🏳️‍🌈 Meet So.Gay, the new destination created by gays, for gays 🏳️‍🌈 So.Gay is bringing gay culture to life 🏳️‍🌈 Meet So.Gay, the new destination created by gays, for gays 🏳️‍🌈 So.Gay is bringing gay culture to life 🏳️‍🌈 Meet So.Gay, the new destination created by gays, for gays 🏳️‍🌈 So.Gay is bringing gay culture to life 🏳️‍🌈

PHOTOS: So.Gay Launch Party Photo Booth Pics from The Hottest Pride Party Ever

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On Sunday, June 16th, Alex Hughes, CEO and Editor-in-Chief of Hughes Brand Group, officially launched the media company’s new digital magazine, So.Gay. The event took place at the rooftop of the Grayson Hotel, where partygoers gathered at the newly opened Bar Cima, enjoying stunning views of NYC. The event was sponsored by our partners Svedka, Mi Campo tequila, and La Crema.

The unforgettable photo booth was created by photographer Troy Hallahan, who previously shot So.Gay The Hottest Ever covers with Lucas Stowe, Jon Ali, and Matthew Cancel. To say attendees are obsessed with Troy’s photosis an understatement.

We’ve rounded up the full gallery of photos from So.Gay’s launch party in the gallery below.

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Photo Credit: Troy Hallahan for So.Gay’s Launch Party
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Photo Credit: Troy Hallahan for So.Gay’s Launch Party

Don’t see your photo? See Troy Hallahan’s full photo booth gallery here.

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