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PHOTOS: So.Gay’s Hottest Launch Party Ever

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On Sunday, June 16th, Alex Hughes, CEO and Editor-in-Chief of Hughes Brand Group, officially launched the media company’s new digital magazine, So.Gay. The event took place at the rooftop of the Grayson Hotel, where partygoers gathered at the newly opened Bar Cima, enjoying stunning views of NYC. The event was sponsored by our partners Svedka vodka, Mi Campo tequila, and La Crema wines.

Photographer Alizayuh captured the night with throughout the gorgeous indoor-outdoor venue — check out all the photos from the night below!

We’ve rounded up all of Alizayuh’s photos from So.Gay’s launch party in the gallery below.

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Don’t see your photo? Find every one of Alizayuh’s photos from So.Gay’s launch party here.

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