As the LGBTQ+ community celebrated Pride louder than ever this year, several brands made their support stronger than ever.
According to Jordan Braxton, co-president of the United States Association of Prides—which supports Pride celebrations around the country—the majority of events in the U.S. saw a reduction in funding from corporation sponsorships in 2026.
At a time when politicians are dismantling at Diversity, Equity and Inclusion (or DEI) initiatives, with the queer community—and trans rights, especially—perpetually caught in the crossfire, we’re highlighting some of the big name companies that still put their money where their mouth is and provided support when its needed more than ever.
As So.Gay Founder and CEO Alex Hughes said in his speech at Pride House 2026: “These brands are committed to supporting LGBT stories, art, collaboration, and community – so the next time you’re ordering a drink at a bar, you’re shopping online, or thinking about where to get your PrEP – remember how these brands are supporting LGBTQ+ media. Remember how they gave you a fantastic fun night and drove dollars back into the gay economy, when so many other brands are ignoring our community.”
Below are some of the brands who stepped up this year in supporting Pride, including a few like SKYY Vodka, Q Care Plus, Trojan Brand Condoms, David Protein, Khloud Protein Snacks, Ghost Tequila, and more, who supported So.Gay and our very own So.Gay Pride House, The Most Influential Pride Party in the World.
SKYY Vodka
SKYY Vodka was the Official Vodka Partner of this year’s first-ever So.Gay Pride House, where guests were served a number of delicious concoctions with the brand’s signature spirits, including SKYY Frosted Lemonade and SKYY Citrus Mule.
SKYY Vodka isn’t brand new to showing support for the community, either; they’ve been a proud ally of Pride events dating all the way back to 1992.
Diesel and Tinder
This year, apparel line Diesel and the dating app Tinder collaborated on the “For Successful Loving” campaign, a play on the clothing company’s “For Successful Living” motto.
In addition to releasing a 17-piece capsule collection, the campaign starred “RuPaul’s Drag Race” star Gigi Goode, as she interviewed individuals and couples from across the broad spectrum of the queer community about love and relationships. Outside of the collection, both brands also donated $100,000 each to Outright International, which provides assistance to LGBTQIA+ individuals in need of guidance and support.
GHOST Tequila
Also offering up some delectable libations at the So.Gay Pride House was our Official Tequila Partner, GHOST Tequila.
The brand helped spice up the night as guests sipped on another specialty cocktail for the evening: the Perfectly Spicy Margarita, made with GHOST’s signature spicy tequila, which is infused with ghost pepper and available in both Blanco and Reposado.
Trojan Brand Condoms
Over the last two decades, Trojan Brand Condoms have been a staple of Pride, promoting safe sex amid the sometimes-debaucherous celebrations. In 2026, they were also an official partner of the So.Gay Pride House, where they came through with a custom pop-up photobooth hosted by “Canada’s Drag Race” royalty, Brooke Lynn Hytes.
This Pride season, they sponsored RuPaul’s theatrical release “Stop! That! Train!”—which also starred Hytes—with some of the brand’s best products, including vibrators, condoms, and lube, all integrated into the film as well.
Deutsche Bank
Deutsche Bank marked its 10 year marching in NYC Pride in 2026, with the company proudly sharing footage from this year’s parade to social media. This year, they partnered with airliner Lufthansa for a joint celebration.
They also participated in Pride events in Berlin, London, and Amsterdam, while Deutsche Bank was also celebrated in both Australia and Europe for its level of commitment to LGBTQI+ inclusion in the workplace.
Q Care Plus
Q Care Plus, the one-stop platform for free online PrEP and doxy-PEP, was the flagship sponsor for the So.Gay Pride House this year.
The telehealth platform not only sponsored the main stage—which featured DJ sets and an appearance from Ally of the Year Award-winner Meredith Marks—but they also brought a Glambot to the Pink Carpet to capture everyone in their Pride glory.
Coca-Cola and Vitamin Water
Coca-Cola and its Vitamin Water served as a sponsor and official soft drink and water of LA Pride. Vitamin Water was also a sponsor of a free Pride event at joyface in NYC.
In addition to having an activation on site in L.A., Vitamin Water went all out on social media as well. In one viral post, the brand shared a series of flags made from the multi-colored waters, including ones for lesbian, bisexual, transgender, pansexual, and even twink pride.
David Protein
David Protein was one of the official gifting partners for the So.Gay Pride House in 2026, where everyone went home with a gift bag including a free protein bar.
The brand, founded by Peter Rahal, also partnered celebrated their new West Village protein ice cream store with a Pride Run.
Khloe Kardashian’s Khloud Protein Popcorn
Khloe Kardashian was keeping up with Pride month celebrations as well, with guests at the So.Gay Pride House snacking on her Khloud Protein Popcorn all night long.
With flavors including White Cheddar, Sweet & Salty Kettle Corn, Olive Oil & Sea Salt, and more, partygoers kept the tasty treat popping all night long. VIPs also went home with some of the marvelous munchies in their gift bags as well.
Gilead Sciences
Gilead Sciences continued its ongoing commitment to the Native Son Awards, which celebrate and empower Black gay and queer men. This year’s honorees included Durand Bernarr, Tramell Tillman, Guy Anthony, and Anthony Hemingway, who was introduced by Cynthia Erivo at the event.
Per Ebony, the company’s Vice President Rashad Burgess spoke at the event about the importance of sexual health and HIV prevention. This year, Gilead also sponsored the Native Son Fellows, a new initiative to provide funding to artists.
Planet Fitness
In 2026, Planet Fitness showed its support by donating 100% of sales profits from its “You Belong” Pride merch to CenterLink, an association which promises to strengthen, support, and connect LGBTQIA+ centers and community-based organizations.
The brand also served as one of the sponsors for Portsmouth Pride in New Hampshire. The gym chain was founded in the state back in 1992; its headquarters are located in nearby Hampton.
