Getting dressed starts before the outfit, and By Jesse Ford is giving that first layer some well-deserved attention. Celebrating its fifth anniversary, the brand brings a playful sensibility to men’s intimates, with an emphasis on comfort, confidence, and personal expression.
Founded in New York in 2021, By Jesse Ford approaches everyday essentials as an opportunity to show a little personality. Its current selection includes briefs, jockstraps, tanks, and bodysuits, offering options for whatever mood you’re getting dressed for. Think underwear that deserves more consideration than being the last clean pair in your drawer.
Among the pieces catching our attention is the Ember Velvet Bodysuit. Described by the brand as soft, stretchy, and designed for layering, it invites a few styling possibilities: worn beneath an open shirt, paired with your favorite pants, or given a moment all its own. There’s something appealing about a piece that lets you decide how much attention it gets.
The same playful energy carries into the names of the Lemon Theory Jockstrap and Pink Halo Brief. Even before putting together a look, the lineup offers an excuse to have a little fun with the basics.
The brand’s world also includes fragrance. Good Boy Eau de Parfum combines vanilla, sandalwood, and tonka bean. According to the brand, it is handcrafted in the United States, with a vegan, cruelty-free formula and a fully recyclable bottle. Consider it another detail in the getting-ready routine, alongside whatever you’re wearing underneath.
At five years, By Jesse Ford offers a welcome reminder that personal style can extend to the pieces people might never see. A great outfit gets attention, but choosing something for your own enjoyment has its own appeal.
And an anniversary feels like a perfectly good excuse to refresh the underwear drawer.
Explore the full collection at byjesseford.com.
