In a first of its kind partnership, the new LGBTQ+ media brand So.Gay is the Official Media Partner of Pride Basketball League New York City, Men’s+ Division for the Fall 2024 season.
The partnership, launching in September 2024, will allow the two cultural organizations to amplify New York’s first official basketball league for the LGBTQIA+ community, and create new Sports content for the queer community, exclusively available on So.Gay.
“Bringing gay culture to life through IRL experiences and community partnerships is core to our mission at So.Gay,” says Alex Hughes, the Founder and CEO of So.Gay. “I couldn’t think of a better partner to collaborate with than Pride Basketball League New York City – they’re advancing queer visibility in sports and creating new spaces for connections and community that are so vital to the LGBTQ+ experience. So.Gay is already a Team Sponsor of the League, and I’m so excited to expand our relationship further with brand new premium and exclusive Queer Sports-oriented content and experiences.”
“I’m thrilled to announce our partnership with So.Gay as the Official Media Partner of Pride Basketball League New York City, Men’s+ Division,” says Brad Seidman, League Commissioner, Men’s+ Division, of the Pride Basketball League NYC. “This collaboration will provide unprecedented visibility for our league and its athletes. Together, we’re committed to amplifying queer voices and promoting inclusivity in sports.”
So.Gay will be donating advertising space to the league, collaborating on Sports editorial content, and partnering on events and experiences.
Content from this exclusive partnership will begin rolling out Fall 2024.
About Pride Basketball League New York City
The PBLNYC provides a safe and welcoming environment free from harassment and discrimination for members and friends of the LGBTQIA+ community to play basketball and build camaraderie. The league promotes positive values in our community and fights to eliminate negative stereotypes associated with LGBTQIA+ athletics. Founded in 2006, the PBLNYC is a 501(c)(3) tax-exempt organization.
About So.Gay
Launched in April 2024, So.Gay is the newest and fastest growing LGBTQ+ ad-supported media brand in the US, reaching millions of queer consumers on a monthly basis across platforms. With coverage by and for the queer community on topics of culture, community, sports, relationships, dating, and health, So.Gay brings gay culture to life through premium content and IRL experiences. So.Gay is a part of Hughes Brand Group, the LLC founded and operated by media veteran Alex Hughes, a former executive at Verizon Media, AOL, Yahoo, and Food52.
