BADBUI is a queer-owned, men’s fashion label founded by former Calvin Klein Underwear designer, Jameson Bui. Since the brand’s inception, the business has developed from underwear to swimwear to producing underground, pop-up parties and experiences worldwide. BADBUI is making a mark as the alternative, expressive brand with events reaching queer communities from New York City, Fire Island, Sydney, Los Angeles, Toronto, Hong Kong, Taipei, and Manila.
Jameson Bui says of the brand: “We are a bunch of misfits who aren’t afraid to go against the grain. Our mission is to inspire individuals to harness their own super power, while looking good and feeling badass. Sophisticated edge with an unexpected twist, but not at the expense of premium quality.”
BADBUI fuses function and cutting-edge designs with memorable, immersive experiences that celebrate creativity and human connection. Fuelled by passion and curiosity, BADBUI’S social content is captured in the moment with collaborative like-minded artists and influential people.
Check out BADBUI here. Shop all of their products here. And see of our favorite pictures from BADBUI’s expansive campaigns below.
