With a bold approach to body care and unapologetic branding, ASSET’s award-winning Hole Serum is redefining what it means to care for the most overlooked area of the body — the perianal skin. Developed with dermatologists and chemists over two years, this dermatologist-approved, vegan, and cruelty-free formula is designed to soothe, strengthen, and beautify sensitive skin while promoting long-term resilience and comfort.
The Science Behind the Serum
After testing over 80 formulations with board-certified dermatologist Dr. Reza Kafi, ASSET perfected a botanical-rich formula that’s clean, effective, and safe for daily use. Each batch of Hole Serum is freshly made with a Proprietary Botanical Complex of five hero botanicals known for their centuries-long legacy in skin healing:
- Horse Chestnut – boosts circulation and tone
- Butcher’s Broom – calms redness and puffiness
- Stoneroot – eases irritation
- Centella Asiatica (Gotu Kola) – enhances skin repair
- Licorice Root – brightens and evens skin tone
Blended with ceramides, vitamins E and B5, and allantoin, Hole Serum supports elasticity, repairs the skin barrier, and improves resilience over time.
Yes, It’s for Everyone with a Butthole
59% of people experience perianal irritation annually — whether from long-distance cycling, pregnancy, IBS, constipation, over-wiping, sitting for long periods, waxing, or anal play. Hole Serum is for everyone who experiences discomfort, sensitivity, or dryness in this delicate area.
To use: simply apply a small amount daily to clean, completely dry skin using your finger.
What It Does
- Hydrates & Calms Sensitive Skin
- Supports Elasticity & Resilience
- Smooths & Supples Texture
- Promotes Radiant, Even Skin Tone
Free from: fragrance, parabens, dyes, phthalates, numbing agents, steroids, or harsh chemicals — and completely pH balanced for comfort.
Real Results
Customers consistently rate Hole Serum 4.5/5 stars, with over 400 glowing reviews. Here’s what they’re saying:
“Almost instant result. I’ve suffered from fissures for years, and within days my discomfort was gone almost entirely.”
— Verified Customer
“Support after pregnancy! This cream made all my symptoms go away. It’s incredible.”
— Verified Customer
“Power bottom approved. A squirt a day keeps it nice and tight!”
— Verified Customer
“Life saver! I was dealing with chronic fissures, and now it’s completely gone. I cannot recommend this more.”
— Verified Customer
Dermatologist-Backed & Professionally Formulated
Hole Serum’s ingredients are the result of intentional design — combining advanced emollients, humectants, antioxidants, and plant-derived actives to target irritation and dryness. Key ingredients like Shea Butter, Jojoba Oil, Coconut Oil, Curcuma Root Extract, Bisabolol, and Panthenol (Vitamin B5) nourish and repair without clogging pores or leaving a greasy feel.
It’s non-numbing, non-steroidal, and suitable for daily use — even after waxing or play.
Comfort. Confidence. Care.
Priced at $56 (or $47 with subscription + free shipping), each 15ml bottle offers over 100 uses.
ASSET’s Hole Serum isn’t just skincare — it’s self-care for one of the body’s most sensitive, yet most deserving, areas.
Made fresh every batch. Because every part of you deserves to feel good.
