ASSET, the irreverently smart brand behind the viral Hole Serum, has unveiled the next evolution in butt care: Hole Cleanser, an ultra-gentle cream cleanser formulated specifically for the perianal area. Designed to purify, soothe, and balance sensitive skin without stripping or disrupting the microbiome, Hole Cleanser is redefining what it means to stay clean, calm, and confident — from every angle.
A Clean Revolution for the Most Sensitive Skin
While most soaps and body washes rely on harsh surfactants to create lather, they also strip natural oils, damage the skin barrier, and disrupt the body’s delicate microbiome. On perianal skin — one of the body’s thinnest and most reactive areas — that means dryness, irritation, and imbalance.
Hole Cleanser changes that entirely. Its creamy, non-foaming texture lifts away impurities while protecting the skin’s moisture barrier and maintaining a healthy pH. Enriched with Ube Extract and Postbiotics, it gently purifies while nourishing and rebalancing stressed skin.
“We wanted a cleanser that’s as kind to the microbiome as it is effective at cleaning. Something that leaves skin comfortable, hydrated, and resilient,” says the ASSET team.
Key Benefits of the Hole Cleanser
- Cleanses Without Stripping
- Supports Microbiome & Healthy pH
- Soothes & Moisturizes the Skin Barrier
- Neutralizes Odor-Causing Bacteria
Free from surfactants, fragrance, parabens, phthalates, dyes, and harsh chemicals — it’s as clean as your skin will feel.
Hero Ingredients For Your Hole
Ube Extract
This vibrant purple yam, native to the Philippines, isn’t just a dessert staple — it’s a skincare powerhouse. Rich in anthocyanins (antioxidants), Ube helps neutralize free radicals, calm inflammation, and protect delicate skin from environmental stress. It lends Hole Cleanser its naturally stunning lavender tint — no added dyes needed.
Zinc Ricinoleate
A deodorizing agent that traps and neutralizes odor-causing compounds, keeping you fresh without synthetic fragrance or numbing agents.
Bacillus Ferment
A gentle enzyme exfoliant that removes buildup and dead skin cells without irritation or barrier disruption.
Avena Sativa (Oat) Kernel Oil
Deeply replenishes barrier lipids and delivers prebiotics to nourish the microbiome while calming inflammation.
Lactobacillus Ferment
A postbiotic active that helps rebalance the skin flora and soothe sensitivity.
Panthenol (Vitamin B5)
Hydrates and repairs, supporting elasticity and comfort.
Barrier and Biome Supportive
Hole Cleanser goes beyond surface cleansing — it’s a biome-balancing treatment in disguise. The formula restores the skin’s lipid layer, supports postbiotic activity, and maintains harmony in one of the body’s most vulnerable zones. The result is skin that feels fresh, hydrated, and calm — not tight, dry, or irritated.
Daily Confidence, Simplified
Hole Cleanser retails for $38 (or $32 with subscription and free shipping). Packaged in a sleek 150ml tube, it pairs perfectly with ASSET’s cult-favorite Hole Serum, completing the daily ritual for comfort, confidence, and care.
Because Clean Shouldn’t Mean Compromise
ASSET’s Hole Cleanser is more than just hygiene — it’s a movement toward destigmatizing intimate care, championing skin health, and celebrating the full body with humor, intelligence, and empathy.
Because yes, that hole deserves good skincare too.
