So.Gay, the leading media brand for LGBTQ+ Gen Z and Millennial consumers is proud to announce the first ever SO.GAY PRIDE HOUSE – THE MOST INFLUENTIAL PRIDE PARTY IN THE WORLD, hosted in Brooklyn New York on June 3rd, 2026 from 7 – 10pm. Bringing together globally-renowned LGBTQ+ and ally talent across two stages, innovative programming, and activations from brand partners — this is the can’t-miss VIP event of Pride.
VIP TICKETS ARE AVAILABLE FOR PURCHASE HERE IN EXTREMELY LIMITED QUANTITIES
The event features:
- OPEN BAR by SKYY VODKA
- Red Carpet and Glambot Photo Opps
- Special appearance and performance by LA CRUZ on the Q Care Plus Main Stage
- Special appearance and Meredith Marks Caviar tasting with Real Housewives of Salt Lake City star MEREDITH MARKS
- Drag performances by RuPaul’s Drag Race season 18 star KENYA PLEASER and NYC legend MO’RIAH on the Q Care Plus Main Stage
- DJ sets by GAVEN SIMON and ARIES on the Trojan Outdoor Stage
- DJ sets by SANTI, JON ALI, and JUNE FERRARI on the Q Care Plus Main Stage
- Appearances by Host Committee members including DYLAN SCOTT KEVITCH, LANA JA’RAE, LUXX NOIR LONDON, CRYSTAL ENVY, ATHAN CHEKAS, ESSA NOCHE, SHIA HO, JC DOMBROWSKI, MATTHEW CONRADO, LUCAS STOWE, TONY MORRISON, ICY PARRIS, and SPENCER THOMAS
- Brand pop-ups and activations by Q CARE PLUS, TROJAN BRAND CONDOMS, SKYY VODKA, MEREDITH MARKS CAVIAR, and more
- Limited-Edition VIP Tote Bags
- More to be announced.
VIP TICKETS ARE AVAILABLE FOR PURCHASE HERE IN EXTREMELY LIMITED QUANTITIES
About So.Gay Pride House 2026’s Lineup:
La Cruz, Special Performance
La Cruz is a disruptive singer-songwriter from Venezuela who has positioned himself at the forefront of a new generation of artists who defy genres and take command of the urban music scene. Fusing reggaeton rhythms with evocative lyrics rooted in personal experiences, La Cruz’s music champions inclusion and diversity, challenging the traditional heteronormative boundaries of the genre—setting “a precedent for what music as an art form ought to be: a faithful representation of the society in which we live” (GQ). As an active member of the LGBTQ+ community, La Cruz transforms adversity into empowerment, utilizing his platform to advocate for broader representation and acceptance.
Meredith Marks, Special Appearance
Meredith Marks is a DJ, jewelry designer and television personality best known for appearing on The Real Housewives of Salt Lake City. She is the founder of her eponymous jewelry brand, with flagship retail locations and a client base that includes high-profile figures and a sold out tour.
Kenya Pleaser, Special Performance
From South Carolina, Kenya Pleaser is a drag entertainer and performer recognized for appearances at major nightlife venues and college events across the United States including this recent season of Rupaul’s Drag Race. She has built a growing presence through live performances, bookings, and digital content.
June Ferrari, DJ
June Ferrari is a Brazilian-born, NYC-based DJ and Music Creator whose work lives at the intersection of transformation and authenticity. Rooted in queer nightlife and raised on the rhythms of three different countries, she has spent the last four years becoming one of New York City’s most recognizable voices in the LGBTQ+ performance landscape — a fixture in the booths of the city’s most beloved and influential venues.
Her sound is fearless and hits you like a shot. Moving in between Pop, Hype Techno and Hard House she has never been interested in music as background noise — and she has proven it, over and over, with a rare capacity to turn any dance floor into a genuine place of expression, where people have no choice but to pay attention to the music.
Jon Ali, DJ
NYC-based tastemaker Jon Ali is a former music journalist who has interviewed some of the best acts in music like Lady Gaga, Robyn, SG Lewis, Dua Lipa, Raye and the Queen of Pop herself, Madonna. He’s notably known for his work in highlighting queer musicians with his former monthly playlists such as Queer Necessities and Press Play. Jon Ali is now a celebrated, 2024 and 2025 Glam Award-winning Best Club DJ and event producer in queer nightlife all around New York City with his various artist tributes and genre-bending dance nights. 2026 is elevating Jon Ali to new heights with the addition of international travels for DJing. He can’t wait to see you at a city near you 😉
Lana Ja’Rae, Hosting Committee
Lana Ja’Rae is a known as the Legs of NYC and a drag artist known for her work in live entertainment and competitive drag showcases. She has developed a following through consistent performances and appearances within the drag and LGBTQ+ event circuit.
Luxx Noir London, Hosting Committee
Luxx Noir London is a drag performer, performing artist, DJ, and multi-hypenate talent who rose to prominence as a finalist on RuPaul’s Drag Race Season 15. She is recognized for her fashion-focused presentations and has since toured internationally.
Crystal Envy, Hosting Committee
Crystal Envy is your reigining Miss Congeniality on RuPaul’s Drag Race, and a performer known for success and live appearances across the United States. The founder of “Diamond Race” She has earned recognition within competitive drag circuits and continues to expand her presence through bookings and performances.
Athan Chekas, Hosting Committee
Athan Chekas (he/him) is a Brooklyn-based social media comedian and actor known for his bold, comedic, and motivational content, building an audience of over 1 million followers across platforms. With over 6 years of content creation experience, he’s best recognized for his dramatic character-driven videos – bringing to life everyone from over-the-top authority figures to hilariously relatable personalities. He continues to create across platforms while expanding into new projects, including comedy and digital series, drawing inspiration from pop culture, everyday moments, and his community.
IcyParris, Hosting Committee
IcyParris, also known as Keith Parris, is a dynamic social media influencer and advocate renowned for his impact on the LGBTQ+ and disabled communities.His social media presence, particularly on TikTok and Instagram, showcases a blend of humor, creativity, vibrant makeup artistry, and unique cosplay, enabling him to connect authentically with followers while raising awareness about critical issues related to representation and mental health With his self title book ‘ Amputee Story ‘.
Recognized in Out Magazine’s Out100 list , Native Son Class of 2025 , Queerty Pride50 Honoree, IcyParris has collaborated with major brands like Fenty Beauty, Adidas , Huda Beauty further amplifying his influence in promoting diversity in the beauty industry.
JC Dombrowski, Hosting Committee
JC Dombrowski is a science communicator and digital creator focused on making science more accessible, transparent, and inclusive. A Cornell University graduate in Biology & Society with a minor in LGBT Studies, JC has built a global audience of over 3 million followers by breaking down complex topics in skincare, biology, and health into engaging, evidence-based content. His work centers on empowering consumers with the tools to think critically while challenging misinformation in the beauty and wellness space.
Alongside his professional work in science communications and digital strategy with brands like AmorePacific, JC has collaborated with organizations including Discovery Channel and has been an advocate for greater LGBTQ+ representation in STEM and digital education spaces. He brings a perspective that blends science, identity, and culture—highlighting the importance of visibility, accuracy, and community in shaping more inclusive narratives both online and within the industry.
Matthew Conrado, Hosting Committee
Matthew Conrado is the Founder and CEO of The Alphabet Mafia Consultancy, a disruptive LGBTQ+ marketing and brand consultancy dedicated to helping companies authentically connect with one of the world’s most powerful consumer groups. With a vision to bridge the gap between brands and the $4.7 trillion LGBTQ+ market, Matthew works at the intersection of culture, strategy, and advocacy.
Before launching The Alphabet Mafia Consultancy, Matthew spent seven years at PepsiCo, where he built expertise in brand management, consumer insights, and cultural marketing—and was recognized as an Adweek Pride Star for his work on bubly sparkling water. Throughout his career, he has contributed to global brands including Calvin Klein, Michael Kors, CBS, and GroupM. In just its first year, The Alphabet Mafia Consultancy partnered with major corporations like Deutsche Bank, Klhoud (khloe Kardashians protein popcorn) and Norms (backed by Pete Davidson) and community-driven organizations such as Out Leadership, Gaddies, Discover Du, and Motto.
Beyond consulting, Matthew is celebrated as a storyteller, connector, and advocate for LGBTQ+ visibility in marketing. He is the host of the podcast “Thanks For Swiping Left” and has spoken at Harvard University on his work in queer nightlife, where he creates spaces of joy and representation. He also proudly embraces his community-given role as “momager” to DJ Joey With the Mustache—or as he likes to call himself, “The Gay Kris Jenner.”
Shia Ho, Hosting Committee
Shia Ho is a Japanese-American drag artist and event producer who weaves her Asian and queer identity into bold performances and immersive parties across NYC. She is a creator of Made in Asia, the largest AAPI drag festival in the U.S., and passionate HIV advocate!
Spencer Thomas, Hosting Committee
Spencer Thomas is a New York–based writer and content creator defining commentary for a new queer generation. With over 270K followers, he explores pop culture, queer nightlife, and the uncertainty of early adulthood. Named one of Into More Magazine’s “25 Under 25,” he is the author of the bestselling short story collection Goodbye to Boyhood. He is currently writing his debut novel.
Tony Morrison, Hosting Committee
Tony Morrison is a three-time Emmy Award-winning journalist, media strategist, and founder of the Morrison Media Group (MMG), a purpose-driven media company helping brands and changemakers activate through storytelling and cultural influence. He previously served as Senior Director of Communications at GLAAD and was a live producer for ABC’s Good Morning America. With over a decade of experience at the intersection of media and social change, Tony has led campaigns that shape public perception and move culture and has been recognized as an Out100, Logo30, and a PRWeek Health Influencer 30 honoree for his work advancing LGBTQ visibility and inclusive media.
