September 18th, 2024
In a brand new partnership, So.Gay, the newest and fastest-growing LGBTQ+ media brand in the US, is partnering with Queer Kentucky, a nonprofit that seeks to bolster and enhance queer culture and health through storytelling, education, and action.
The strategic partnership will allow So.Gay to syndicate Queer Kentucky’s content onto So.Gay, bringing the non-profit’s premium journalism onto So.Gay’s rapidly growing national platform. The two organizations will also partner on cross promotional efforts, including ad space and various other cross-promotional efforts, both digitally and in-person.
“I’ve been a huge fan of everything that Spencer and Missy have been doing with Queer Kentucky to increase representation of the LGBTQ+ community in the Bluegrass State,” says Alex Hughes, Founder and CEO of So.Gay. “I was born and raised in Indiana and spent a lot of time in Kentucky while growing up, and know how critically important it is for So.Gay’s diverse cultural coverage to include every geography across America – just not the major cities. With this partnership, I’m ecstatic to be able to bring Queer Kentucky’s content to So.Gay’s consumers, and unlock new opportunities tied to events and experiences.”
About Queer Kentucky
Queer Kentucky is a diverse LGBTQ+ run nonprofit founded in Louisville, Kentucky working to bolster and enhance Queer culture and health through storytelling, education and action. Through our storytelling approach, we give visibility and celebrate the lives of LGBTQ+ people in the great Bluegrass State.
Visibility alone is life-saving. Queer Kentucky actively works with organizations and businesses on their inclusivity efforts that enhance the well-being of their employees.
About So.Gay
Launched in April 2024, So.Gay is the newest and fastest growing LGBTQ+ ad-supported media brand in the US, reaching millions of queer consumers on a monthly basis across platforms. With coverage by and for the queer community on topics of community, travel, relationships, dating, and health, So.Gay brings gay culture to life through premium content and IRL experiences. So.Gay is a part of Hughes Brand Group, the LLC founded and operated by media veteran Alex Hughes, the former executive at Verizon Media, AOL, Yahoo, and Food52.
