In So.Gay’s first consumer product collaboration, the premiere LGBTQ+ culture brand for 18 – 34-year-old consumers is partnering with queer and AAPI-owned Claude Bakery, located in the West Village.
The So.Gay x Claude Manhattan Blackout Cake is a limited edition pink version of the luxury bakery’s signature, viral Manhattan Blackout Cake. The limited edition collaboration is available to purchase by the slice and is for sale only from June 1 – June 30.
Located in the heart of the West Village at 184 West 4th Street, Claude Bakery’s assortment is baked fresh daily.
“So.Gay’s mission is to enrich the lives of our 1.3 million monthly readers throughout every step of their day, from premium content to engaging in-person experiences,” says So.Gay Founder and CEO Alex Hughes. “A consumable collaboration with a local queer-owned NYC business is a dream milestone in serving our taste-making queer user base. This fun, and delicious, limited edition treat is a testimony to Claude Bakery’s ingenuity and innovation as one of the best bakeries in New York City.”
Visit Claude at 184 West 4th Street in Manhattan’s West Village from June 1 – June 30th to get a slice of the limited So.Gay x Claude Manhattan Blackout Cake. Follow Claude on Instagram at @claude_nyc.
