So.Gay’s Founder Alex Hughes partnered with Photographer and Creative Director Airik Prince to bring So.Gay to life with a group of NYC models: @dombeeef, @wwendalll, @andrewhamze, @thee.ariess, @sweeetserialkiller, and @drynthms. Scroll below to see some of our favorite images from the campaign and follow us on Instagram to see even more @sodotgay.
