Equal parts cheeky and chic, this design-forward towel turns butt care into self-care.
Let’s be honest — some gifts are practical, some are pretty, and a rare few are both. The Butt Towel™ from Asset (the company behind the famous ‘Hole Serum’) manages to be all three — and it’s here to make your bathroom routine (and your gift list) a whole lot more fabulous.
If you’re curating a “Things I Didn’t Know I Needed” or “For the Friend Who Has Everything” gift guide this season, consider this: a towel designed specifically for your behind. Because sharing the same towel for your butt, body, and face? We can all agree — that era is over.
Redefining Butt Care as Self-Care
The Butt Towel™ is the brainchild of Asset, the brand bringing a little humor and a lot of hygiene to the world of personal care. Crafted from 100% cotton, jacquard woven, and OEKO-TEX® Certified, these towels are dermatologist-approved for sensitive skin and designed to keep your cheeks (yes, those ones) dry, irritation-free, and ultra-clean.
By helping prevent chafing, redness, and bacteria transfer, the Butt Towel proves that luxury and functionality can go hand in hand — or, in this case, cheek to cheek.
Three Cheeky Designs to Match Your Mood
Because your self-care ritual should have style, each towel comes in one of three playful colorways:
- Sensitive A-Hole (Peach Cream): For those who embrace both meanings.
- Bunrise (Bright Yellow): Rays of sunshine where the sun doesn’t shine.
- Say Cheeeeeks (Cool Pink): Heart-eyes all the way.
Sized between a hand towel and a bath towel, they offer the perfect plush feel without taking over your rack — and they make a statement in any bathroom, all year round.
The Perfect Fun Gift for Literally Anyone
Retailing at $29 for a single towel or $78 for a three-pack (a 10% savings), The Butt Towel is that rare kind of gift that’s funny, functional, and unexpectedly luxe. Whether it’s a White Elephant winner, a housewarming hero, or a self-care upgrade, it’s bound to get laughs — and serious appreciation.
The towels are available now at ThatAsset.com.
