So.Gay, the newest and fastest-growing LGBTQ+ media property in the U.S. with 1.3 million monthy unique visitors, has announced an exclusive partnership with Q.Digital, the leading LGBTQ-owned and operated media company. Under this Sales and Distribution Alliance, Q.Digital will exclusively represent So.Gay for all direct advertising and sales representation, further solidifying So.Gay’s position as a major force in LGBTQ+ media.
This partnership marks a pivotal milestone for So.Gay, which has rapidly gained traction since its launch, achieving 1.3 million monthly unique visitors in October 2024 (Source: Comscore) and ranking among the top five LGBTQ+ publishers on comScore. By joining Q.Digital’s extensive network of properties, including Queerty, LGBTQ Nation, GayCities, Outsports, and INTO, So.Gay will now have access to Q.Digital’s premier portfolio of Fortune 500 advertisers, strengthening its foundation for continued growth and impact.
“So.Gay has established itself as a cultural powerhouse by celebrating the vibrancy, talent, and diversity of the 18-34-year-old LGBTQ+ community,” said Alex Hughes, CEO and Editor-in-Chief of So.Gay. “This partnership with Q.Digital represents a shared vision for amplifying LGBTQ+ voices, and we’re thrilled to join forces with the industry leader to grow our platform and influence even further. This partnership will allow us to further fuel our growth and connects brands and advertisers to our incredibly valuable audience”
So.Gay: A Rising Media Brand with Cultural Impact
Since its inception, So.Gay has made significant strides toward redefining LGBTQ+ media:
- Explosive Audience Growth: So.Gay entered comScore in August 2024, quickly surpassing legacy media properties and ranking in the top 10. By October, it reached 1.3 million unique visitors, solidifying its status as a top-5 LGBTQ+ media platform.
- Community Engagement & Storytelling: With a Gen Z-first approach, So.Gay has created a dynamic platform featuring fashion, lifestyle, wellness, and LGBTQ+ business coverage.
- Cultural Impact Through Events: So.Gay’s successful 2024 activations brought together VIPs, tastemakers, and influencers, generating millions of impressions and garnering coverage in LADYGUNN, The Daily Front Row, Our Era, The Knockturnal, and more.
- Strategic Partnerships: Collaborations with brands like Archer (Match Group), Tako AI, and non-profits like Queer Kentucky have reinforced So.Gay’s commitment to amplifying underrepresented voices.
Q.Digital: A Media Powerhouse for the LGBTQ+ Community
Q.Digital operates the largest collection of LGBTQ+ digital media brands in the U.S., including Queerty, LGBTQ Nation, GayCities, INTO, and Outsports. Reaching over 11 million monthly readers, Q.Digital connects advertisers with one of the most targeted, valuable consumer audiences while delivering trusted and engaging content to queer communities globally.
“Our mission at Q.Digital has always been to help LGBTQ+ people get the most out of life by delivering meaningful content and partnerships,” said Scott Gatz, CEO of Q.Digital. “We’re excited to welcome So.Gay to our advertising portfolio and help propel its incredible growth, expanding opportunities for advertisers to connect with this dynamic, highly engaged audience.”
About So.Gay
So.Gay is the fastest-growing LGBTQ+ media platform in the U.S., blending impactful storytelling, cultural coverage, and community-driven engagement to create a vibrant space for queer audiences. With an emphasis on Gen Z-first content, events, and commerce, So.Gay is redefining what modern LGBTQ+ media can be. For more information, visit www.so.gay.
About Q.Digital
Q.Digital is the leading LGBTQ-owned media company, reaching over 11 million monthly readers across its properties: Queerty, LGBTQ Nation, GayCities, Outsports, and INTO. Focused on delivering authentic and engaging content, Q.Digital connects brands with one of the most valuable and targeted consumer audiences. For more information, visit www.q.digital.
CONTACT: ALEX HUGHES, Founder and CEO of So.Gay, for more information at alex@hughesbrandgroup.com
