The multisensory concept will be unveiled in two phases, blending food, drink, diaspora, and wellness under one roof.
This November, the team behind beloved NYC venues 929 and Gulp 呷奔 is cut the ribbon on their most ambitious project yet: Hue House, a four-story cultural and creative hub dedicated to celebrating the richness and diversity of Asian heritage through food, design, wellness, and cultural event programming from day to night.
The name Hue House is inspired by the Chinese character “迴” (pronounced ‘Huí’), symbolizing flow, return, and continuity to reflect the dynamic and ever-evolving nature of the space. From morning to night, visitors can experience Asian culture in different ways—whether savoring innovative cuisine and cocktails, exploring artisanal retail offerings, or engaging in inspiring cultural events.
Hue House goes beyond a traditional commercial venue to serve as a hub for dialogue, ideas, and connection, fostering a sense of belonging for the Asian diaspora. The imagery of “迴” is deeply rooted in the emotional bonds of home; its shape originates from the character “回,” often seen in the phrase “家” (to return home), symbolizing homecoming and reunion. Inspired by this sentiment, Hue House is envisioned as the second home for the Asian diaspora. It’s a place to share and celebrate the beauty of Asian identity infused with the vibrancy of future-facing creativity.
Opening in two phases, Hue House will debut its first two floors—Gulp 呷奔, Traveler, and 929—on November 21, with additional floors, Apt.Hue and Puyu 璞嶼, to follow early 2026:
On the ground floor, guests will find:
Gulp 呷奔: Bringing the vibrant Taiwanese street food culture to the streets of New York, this Taiwanese dining concept will unveil its third location (the first location opened May of 2023 in Long Island City, the second in Jersey City on October of 2024). Gulp will serve nostalgic railway bento boxes, bubble tea, and grab-and-go Taiwanese comfort meals and snacks with menu highlights including beef noodle soup, popcorn chicken and Lu Rou Fan.
Gulp is open Monday through Saturday – 11:00AM – 10:00PM.
Traveler: Traveler is a laid back train station-inspired bistro that celebrates Asian pop culture and flavors through a seasonally changing concept. Each chapter of the experience spotlights a different destination in Asia, beginning in Taiwan, where the food, drinks, music, and atmosphere transport guests to a new locale every season. Like a travel magazine brought to life, Traveler invites guests to explore the tastes and stories of each Asian culture, turning every visit into a fresh journey of discovery.
Cocktails are served via vending machine with a menu that pays tribute to cities across Taiwan, each drink named after a different city and infused with its distinct flavors. The Hsinchu cocktail, for example, is a martini-style drink featuring Suan Gan Cha (a Hakka tea dried in citrus peel) honoring the city’s strong Hakka heritage. Food offerings mirror this concept, reimagining local classics like the Tainan Arancini, a playful Italian take on Tainan’s traditional sticky rice.
Traveler operates Monday through Saturday – 11:00AM – Midnight.
The second floor will house:
929 – The Long Island City favorite which closed temporarily earlier this year makes its highly anticipated return and Manhattan debut. The retro-inspired cocktail lounge is a cultural celebration of “Mixing” —from creatively designed cocktails inspired by familiar flavors to DJ-curated music that highlights the charm of Mandarin and Cantonese pop music.
929 is open Monday through Saturday – 5:00PM – Midnight
Opening early 2026:
Apt.Hue is the heart of Hue House, a multifunctional space celebrating the diversity of Asian culture. By day, it operates a serene café offering drinks inspired by classic Asian and Western flavors—like a Osmanthus Oolong Latte or Gardenia Yunnan Pour-over. The space also features a curated retail section with Asian lifestyle goods, including records, lighting, ceramics, and books. By night, Apt.Hue transforms into an event space hosting monthly events ranging from dinner salons and AAPI brand pop-ups to drag shows and vinyl listening sessions, which will highlight the full spectrum of Asian creative expression.
Puyu 璞嶼 is a wellness and aesthetics studio that blends modern science with traditional Chinese healing to nurture beauty, balance, and holistic well-being. Rooted in the philosophy of Five Senses Healing, sight, smell, sound, touch, and taste, Puyu 璞嶼 offers restorative services in a serene, Zen-inspired setting. The name 璞嶼 (Pú Yǔ), meaning “a serene island of raw beauty,” reflects its vision of natural essence and refinement coexisting in harmony. Through sensory therapies, healing teas, mindful rituals, and advanced skincare, Puyu invites guests to restore balance and awaken a deeper sense of well-being. Puyu provides services such as personalized facials, Gua Sha, Singing Bowl Resonance, and Aroma Ritual—all designed to restore vitality and elevate overall wellness.
Minutes from Koreatown, Hudson Yards, and Long Island City, Hue House is poised to become a cornerstone of New York’s evolving cultural landscape. Hue House is located at 56 E 41st Street in New York City.
For more information please visit: http://huehouseny.com and follow Hue House on Instagram at @huehouseny
