Pines Play, a new lifestyle brand that pays homage to the rich history, unique style, and inherently sexy vibe of Fire Island Pines, has launched this summer. Founded by husbands Dennis Kenney and Steve McGee, longtime Manhattanites who have shared a second home in the Pines for five years, the brand encapsulates a wide range of items from tees and hoodies to limited edition art works and homemade scented candles.
“Steve and I wanted to create something together that combined our professional backgrounds with our shared love for the Pines,” explains Mr. Kenney, a fashion expert on Good Morning America who previously worked as a Creative Director for one of North America’s largest retailers. His husband Steve McGee is a former Vice President at Bed Bath & Beyond. The pair co-founded Arroya Studio, the parent company of Pines Play. “We are excited to share our little slice of heaven with gay men around the world.”
Fire Island Pines has been a popular destination for gay men since 1952, when it was still illegal for two men to dance together in public. With its lush foliage, white sandy beaches, beautiful modern architecture, and miles of wood plank boardwalks, the island served – and still serves – as a refuge for men to take each other’s hands and explore their natural inclinations. It attracts celebrities from Calvin Klein to Liza Minelli and Andy Cohen.
Pines Play is also the owner of the following subsidiaries: Pines Play Media and Pines Play Studios. Pines Play Media aims to be on the forefront of content creation on the island. Cutting edge and internet native, Pines Play Media aims to disrupt traditional models of production and distribution of films, documentaries, interviews, and more. Pines Play Studios is an adult content studio that creates carefree and sexy films on the island.
Check out images from Pines Play’s content so far, and discover more about the brand here.
